We were thrilled to collaborate with Camarada, a vibrant rum brand that draws inspiration from the captivating Japanese legend of the red string. According to this myth, each person’s pinky finger is bound by an invisible red string, destined to connect them with another person who they will make history. Camarada connects people to create history.

We crafted a visual identity that embodies warmth and companionship, reflecting the brand’s ethos of bringing people together, envolving them with ribbons.