At the heart of Bacardi’s heritage lies a story of vibrancy, culture, and unmatched spirit. Our mission was to craft a visually appealing and versatile graphic universe that would resonate deeply with Bacardi’s audience, distinguishing the brand from its competition while expanding its appeal beyond the liquor category.

Inspired by the rich and lively streets of Cuba—the birthplace of this renowned rum—we developed “Herencia Latina” (Latin Heritage). This concept draws from the island’s vibrant music, colorful festivals, and the pulsating energy that defines Cuban culture. Our goal was to translate Bacardí’s essence into a fresh, artistic graphic universe that remained true to its roots.

We delivered a series of graphic assets, curated patterns, and innovative consumer product designs. Each element was meticulously crafted to evoke the spirit of Latin heritage, offering a fresh perspective on Bacardí’s brand. The result? A captivating and dynamic lifestyle universe that not only celebrated Bacardí’s storied past but also positioned it as a trendsetter in a broader market.

With “Herencia Latina,” we transformed Bacardí’s brand into a vibrant and artistic experience, inspiring a new generation to embrace the rich cultural legacy that Bacardí embodies.