Aires de Fiesta wanted to shake up the wine scene in Colombia and create a brand that young adults would find fun and exciting—a big shift from the traditional wine culture.

Our mission was to design packaging that felt fresh and irreverent, perfect for new adults looking to bring wine to their parties. The challenge? Making wine cool and approachable in a country where it’s not the usual party drink.

To make this happen, we mixed classic, traditional fonts with modern, vibrant color blocks. This combination gave the packaging a bold, contemporary look while still nodding to its wine heritage. Inspired on street posters.

The result? Aires de Fiesta is now a brand that stands out with its punchy and unique style. It’s fun, different, and perfectly tailored for a younger crowd ready to celebrate. This project showed how a little creativity can transform perceptions and set a new trend in the market. Cheers to that!