In the world of Bacardí, every sip tells a story—a story of innovation, flavor, and timeless tradition. Our task was to craft a visually captivating and versatile graphic universe that would resonate with Bacardí’s diverse audience while setting the brand apart from the competition, extending its visual appeal beyond the realm of liquor.

Enter “Revolución Coctelera” (Cocktail Revolution), a concept inspired by Bacardí’s signature flavors: lemon and tangerine. These vibrant notes, born from the tropical paradise that is Bacardí’s heritage, symbolize a bold departure into lighter, fresher ingredients. Our goal was to pay homage not only to these iconic flavors but also to the timeless cocktail culture that Bacardí embodies.

Our deliverables included a series of graphic assets, curated patterns, and consumer product designs that celebrated the essence of the Cocktail Revolution. From the classic Mojito to the refreshing Daiquiri and the iconic Cuba Libre, each cocktail was reimagined with Bacardí’s unmistakable rum at its heart.

The result? An inspiring and captivating brand experience that invites consumers to join the Cocktail Revolution. With “Revolución Coctelera,” we showcased Bacardí’s commitment to innovation and quality while honoring its rich heritage—a celebration of flavor, tradition, and the art of the cocktail.