In the world of Bacardí, mastery is more than a skill—it’s a legacy. Our challenge was to create a visually compelling and versatile graphic universe that would captivate Bacardí’s audience while standing out in a competitive market, extending the brand’s influence beyond just liquor.

We embraced the concept of “Maestros del Ron,” inspired by Bacardí’s esteemed rum masters. These artisans are the keepers of Don Facundo Bacardí’s legacy, dedicating years to honing their senses to detect even the slightest imperfections in their rums. Their meticulous craft and the secrets of their trade have been passed down through generations for over 150 years.

Our deliverables included a series of graphic assets, curated patterns, and innovative consumer product designs. Each element was carefully designed to reflect the precision and dedication of Bacardí’s rum masters. We wove their story into a fresh and artistic graphic universe that remained true to Bacardí’s heritage while appealing to a modern, diverse audience.

The result? A captivating and inspiring brand experience that celebrates the artistry and tradition of Bacardí’s rum masters. With “Maestros del Ron,” we elevated Bacardí’s brand, showcasing its rich history and unparalleled craftsmanship to a new generation, ensuring that the legacy of Bacardí continues to thrive.